We’re always trying to come up with new ideas and concepts that would give some of these shoots a purpose rather than just throwing together a bunch of footage. I decided that since we were treating this as a trash the dress shoot, we should go completely opposite with our concept for it. Every tag or warning for a wedding dress states the complete opposite for what we wanted to do to her dress. This was the perfect layout for this shoot. All of the instructions or warnings that I included were real things that we found posted online for precautions and ways to keep your wedding dress in perfect condition. Some of them were legit, but there were some pretty interesting ones as well.

This is our first shoot in HD and with our new cameras and I am very happy with the results. I wanted the fast motion, grunge effect in this video and have applied color enhancement to match that style.  All of the photos incorporated in the video are from Rick and were put in to match the style of the video. To see the original images visit Rick’s blog.

FULL HD VERSION ON VIMEO!